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Sau Rang India is a brand known for festive, traditional, and decorative Indian items, specializing in gifts and home decor for occasions like Diwali, Rakhi, and Christmas, offering products from Roli-Chawal sets in lotus holders to designer Rakhis, Shubh Labh hangings, and Christmas wreaths. They focus on combining traditional aesthetics with premium quality for religious ceremonies and home beautification, often selling through platforms like Amazon India and Meesho.